Alongside free distribution routes like MySpace, those looking to be paid for their music can immediately begin creating iTunes singles. The days of passing out hastily burned CDs at the back of gigs are long gone, and a certain professional veneer is available to anyone that puts in the effort.
Carl Rivers certainly does, and it's somehow more impressive than simply having a few tracks for free play on his MySpace page. It makes him seem a little more serious, a bit more driven.
Additionally, though, this ability to release music so fast can make an artist hasty, too rushed to get their work out and heard without giving it the right level of sparkle and polish.
This is an excerpt of a legacy article that was released in the first version of Lotus Magma 'Off the Cuff' Magazine. First published in 2009.
Watch this space for more developments as they progress.